A good movie title sends people running (or driving) to
theatres while a bad title doesn’t entice people to turn off CSI, get off the couch, and leave the
house. (For example, I run to the theatre
to fork over $13 whenever a movie is released that has “Madea” in the title.) Some of the movies released this year
had titles that fit perfectly (The Artist, Drive, Moneyball), but others could’ve
done much better. Too bad they
didn’t ask me for advice before these movies were released.
